Insights
Practical writing on the decisions that come up building custom software, SaaS products, mobile apps, and AI features — no fluff, no listicles.
Latest articles
31 July 2026 · 6 min read
Native vs. cross-platform mobile: how to actually decide
A practical framework for choosing between native (Swift/Kotlin) and cross-platform (React Native, Flutter) mobile development — beyond the generic performance argument.
31 July 2026 · 7 min readWhat an AI integration project actually involves
A step-by-step breakdown of scoping, building, and shipping an LLM-powered feature that survives contact with real users — not a demo.
31 July 2026 · 7 min readWhat does a SaaS MVP actually cost? A realistic breakdown
Why 'it depends' is the honest answer, what actually drives the number, and the costs that don't show up until after kickoff.